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Live simulation
The Driver Display Concept proposes to take the cockpit design to the pre-sale phase of the vehicle, where the future buyer will be able to simulate his cockpit and test its qualities, being an incentive to take into account. The future buyer would value simulating his future cockpit as much as taking a test drive of the car.
Business impact
At the business level, it can have a very important impact on technological marketing that increases the brand image, and a competitive advantage by offering a digital cockpit system that is different from the competition.